What Role Does Trust Play in a Channel Relationship? What

question 28

Essay

What role does trust play in a channel relationship? What factors cause trust to grow in a channel relationship?

---

Definitions:

Utility Function

A mathematical representation of a consumer's preference ordering over a set of goods and services.

Leather Jackets

Garments made from the skin of animals, primarily cows, processed and designed for wear primarily as outerwear.

Utility Function

A mathematical representation of a consumer's preference ranking for bundles of goods or services, used to predict economic behavior.

Curds

The solid parts of milk that coagulate when milk is soured or treated with enzymes, used in cheese-making.