What Is a Drawback of the Stages-Of-Development Idea of Marketing

question 48

Multiple Choice

What is a drawback of the stages-of-development idea of marketing channel relationships?

• A) Regression means that the relationship will completely fail.
• B) Commitment is the most important development stage.
• C) Relationship development is rarely linear and orderly.
• D) The concept fails to consider upstream motivations.
• E) Momentum must be maintained throughout channels.

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