Why Are More Manufacturers Most Likely Seeking Committed Relationships with Wholesalers

question 24

Multiple Choice

Why are more manufacturers most likely seeking committed relationships with wholesalers?

• A) The number of small, independent wholesalers is growing.
• B) Market information can only be gathered from wholesalers.
• C) The number of wholesalers is shrinking because of consolidation.
• D) Marketing efforts must be closely coordinated with global wholesalers.
• E) Reward power typically has little effect on wholesaler efforts and motives.

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Definitions:

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