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-Supply chain
Deciders
Individuals or groups within an organization who have the authority to make final purchasing decisions.
Gatekeepers
Individuals or entities that control access to something, often information or resources.
Buying Center
A group of individuals within an organization who are involved in the process of making purchasing decisions.
IT Managers
Professionals responsible for overseeing and managing the information technology (IT) needs and infrastructure within an organization.
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