The Elaboration Likelihood Model of Persuasion Proposes That

question 123

Multiple Choice

The elaboration likelihood model of persuasion proposes that:

• A)persuasion occurs over the routes of message, target, and source characteristics
• B)the likelihood that an attitude will change is largely dependent on the amount of time spent attempting to change the attitude
• C)attitudinal change is a function of three interactive routes, physical, mental, and visual
• D)persuasion occurs over two routes, the central and the peripheral

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Definitions:

Inflexible

Lacking the ability to adapt or change according to different situations, conditions, or demands; rigid in approach or structure.

Skimming Pricing

A pricing strategy where a new product is priced high initially to maximize profits from customers willing to pay more, before lowering the price over time.

Similar Goods

Similar goods are products that satisfy the same customer needs or desires and are often considered by consumers as interchangeable with each other.

Gradually Lowering

The process of slowly decreasing or reducing something over time.