Richness in a Communication Message Refers To

question 88

Multiple Choice

Richness in a communication message refers to:

• A)the amount of data that can be sent via the type of communication medium
• B)the amount of feeling that is communicated with the message
• C)the amount of analyzable elements of a message
• D)the ability of the medium to convey the meaning

---

Definitions:

Consistent

Characterized by steady and uniform actions, values, or results over time, showing reliability and predictability.

Focused

Concentrated or directed at a particular area, issue, or target with high attention and dedication.

Positioning Statement

A concise description of how a product or brand differentiates itself from competitors in the eyes of the target market.

Building A Brand

The process of creating a unique image and identity for a product or service in the consumer's mind, through marketing, experience, and consistent messaging.