Kodak Has Used Blogging and Social Media to Engage Customer

question 1

Multiple Choice

Kodak has used blogging and social media to engage customer conversations and decision making, thus leveraging the business in a positive way. The information richness and data capacity of blogging as a communication medium is:

• A)high, low
• B)low, high
• C)moderate, moderate
• D)low, moderate

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Definitions:

Popular Culture

The set of practices, beliefs, and objects that are dominant or prevalent in a society at a given point in time, often transmitted via mass media.

Herbert Spencer

A 19th-century English philosopher, biologist, anthropologist, sociologist, and prominent classical liberal political theorist known for his theory of social evolution.

Survival of the Fittest

A concept from evolutionary theory suggesting that only those organisms best adapted to their environment will survive and reproduce.

Karl Marx

A 19th-century philosopher, economist, and political theorist best known for his works on communism and critique of capitalism, co-authoring the "Communist Manifesto".