Kodak Has Used Blogging and Social Media to Engage Customer

question 1

Multiple Choice

Kodak has used blogging and social media to engage customer conversations and decision making, thus leveraging the business in a positive way. The information richness and data capacity of blogging as a communication medium is:

• A)high, low
• B)low, high
• C)moderate, moderate
• D)low, moderate

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Definitions:

Random sample

A selection made in such a manner that every subset of the population has an equal probability of being picked.

Margin of error

An expression of the amount of random sampling error in a survey's results.

Population variance

A measure of the dispersion of all data points within a population, squared from the mean of the population.

Confidence interval

A gamut of numbers, produced from sample statistics, believed to enfold the covert value of a population parameter.