A Series of Creative Improvements in the Sales Process That

question 45

Multiple Choice

A series of creative improvements in the sales process that enhance the customer experience is known as:

• A)relationship modeling
• B)customer-oriented sales
• C)value-added selling
• D)transactional selling
• E)managing relationships

---

Definitions:

Marketing Plan

A comprehensive document that outlines a company's advertising and marketing efforts for the coming year.

Implementation Activities

Actions taken to put a plan or strategy into effect, ensuring that the intended goals are achieved.

Marketing Objectives

Specific goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame.

Opportunity

A favorable situation or condition that offers the prospect of a benefit, advantage, or solution to a problem.