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Salespeople should most likely think of needs in terms of:
A)the product
B)the industry as a whole
C)the typical customer
D)each specific customer
E)the competition
Punctuated Meaning
A situation where a sudden event or realization leads to a significant change in understanding or interpretation of a situation or concept.
Adaptivity
The ability to change or be changed in order to fit or work better in some context or for some purpose.
Karl Weick
An influential American organizational theorist known for his work on sensemaking, organizational behavior, and the process of organizing.
Nonprofit Organization
An organization that operates for the promotion of a certain cause or the well-being of a specific group of people, without profit being the primary aim.
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