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Web-Star Makes Web Conferencing Software with Features That Integrate Directly

question 43

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Web-Star makes Web conferencing software with features that integrate directly into users' back-end systems such as inventory, order processing, shipping, tracking, CRM, and tech support. Using this software, companies can hold internal meetings as well as give sales presentations that allow them to check inventory in real-time and place customer orders during the presentation. Quite often, Web-Star salespeople make sales presentations to prospects using the Web-Star product to show off its capabilities.
-A Web-Star salesperson is giving a sales presentation to a buying committee. What should the Web-Star salesperson most likely do in this situation?

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Definitions:

Niche Market

A specific, focused segment of the market that is addressed by tailoring products or services to fit its particular needs.

Social Networking Sites

Online platforms that enable users to create profiles, connect with friends and family, and share content or interests.

Media Multiplexity

Media Multiplexity theory suggests that strong relationships tend to use a wider range of communication media to maintain their bond, integrating both traditional and digital forms of communication.

Communication Flows

The paths along which information is transmitted within an organization or between individuals and entities.

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