The Best Selling Tool Is Most Often

question 36

Multiple Choice

The best selling tool is most often:

• A) the product
• B) a photograph or illustration
• C) testimonials of satisfied customers
• D) videocassette recordings
• E) a referral

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Definitions:

Culture

The sum of attitudes, customs, and beliefs that distinguishes one group of people from another, transmitted from generation to generation.

Social Reality

The construct of society as experienced and understood by individuals within that society.

Culture

encompasses the shared beliefs, customs, arts, institutions, and all other products of human work and thought characteristic of a community or population.

Attitudes

A settled way of thinking or feeling about something, often reflected in a person's behavior.