ScranTone Is a Paper Mill and Supplier Serving the Upper

question 47

Multiple Choice

ScranTone is a paper mill and supplier serving the Upper Midwest. Since the commercial paper market is saturated, the only room for growth is to expand existing accounts or to win over competitors' accounts. Kevin Salazar is a sales representative who has gotten another meeting with the purchasing agent for the copy centers at a large university system. The purchasing agent has been buying from ScranTone's main competitor for three years. Kevin met with the purchasing agent two months ago but was unable to make a sale.
-Which need-satisfaction strategy does Kevin most likely use?

• A)canned
• B)persuasion
• C)informative
• D)reminder
• E)adaptive

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Definitions:

Production Possibilities Frontier

A curve that shows the maximum efficient production level of one good for a given level of production for another, assuming fixed resources and technology.

Slope

In mathematics and economics, slope refers to the steepness, gradient, or inclination of a line, indicating the rate of change between two variables.

Production Possibilities Frontier

A curve depicting all maximum output possibilities for two or more goods given a set of inputs (resources, labor, etc.).

Inefficient

A situation where resources are not utilized in the best possible way, leading to wasted inputs or the capability to produce more for less not being exploited.