Alana Pierce Is the Director of Membership Programs for the Tammerline

question 18

Multiple Choice

Alana Pierce is the director of Membership Programs for the Tammerline Zoo. She develops the programs and sells them to zoo visitors. The programs are tiered and include discounts and special perks for members.
-In addition to free events for members only,Alana works with the zookeepers to create paid members-only events,such as marine mammal feeding sessions. This most likely creates which of the following?

• A)greater loyalty of members to the zookeepers
• B)a revenue stream for the zookeepers
• C)a way to make members feel that they are doing something dangerous
• D)bad feelings in members who have already paid the membership fee
• E)increased member prestige plus the chance to upsell to members