Which of the Following Is a True Statement Regarding the Appropriate

question 25

Multiple Choice

Which of the following is a true statement regarding the appropriate use of the telephone in selling?

• A)The telephone is an ineffective and time-consuming way to keep the customer informed.
• B)The telephone provides instant communication at a lower cost than other methods.
• C)The telephone is beneficial for building customer goodwill after a sale.
• D)The telephone is preferred over e-mail by nearly all customers.
• E)The telephone should rarely be used to thank a customer.

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Definitions:

Firm's Willingness

The degree to which a company is prepared to produce goods or services at a certain price.

Market Price

The price at which a product or service is sold in the open market.

Consumer Surplus

The gap between the price consumers are prepared to pay for a product or service and the actual amount they spend, indicating the value gained by consumers.

Quantity Supplied

The total amount of a good or service that producers are willing and able to sell at a particular price point, within a specific time period.