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List and Describe the Four Major Employment Settings for Sales

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Essay

List and describe the four major employment settings for sales personnel.


Definitions:

Product Offer

A proposal made by a seller to potential buyers, detailing the terms of sale and attributes of the product or service.

Associated Services

The nonphysical attributes of the product including product warranties, financing, product support, and after-sale service.

Product Lines

Groups of associated items, such as those that consumers use together or think of as part of a group of similar products.

Product Mix

The total range of products a company offers to its customers to buy.

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