Examlex
Business firms vary in terms of how strongly they support the marketing concept.
External Monitoring
The process of keeping watch over the environment outside an organization to identify opportunities and threats.
Competitive
Characterized by or showing a strong desire to be more successful than others.
Operating Procedures
Standardized methods and processes designed to consistently carry out day-to-day tasks and operations.
Management Programs
Structured plans and initiatives implemented within an organization to achieve specific operational, tactical, or strategic objectives.
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