One Way to Neutralize a Competitor's Proposal That Beats Your

question 19

True/False

One way to neutralize a competitor's proposal that beats your price or terms is by employing a value-added approach.

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Definitions:

Human Nature

The inherent characteristics, including ways of thinking, feeling, and acting, that all humans tend to have naturally, irrespective of the influence of culture.

Sexual Impulses

Natural, spontaneous desires or urges related to sexual activity.

Pleasure Principle

A concept in psychoanalytic theory referring to the instinctual seeking of pleasure and avoiding pain to satisfy biological and psychological needs.

Id

In psychoanalytic theory, the part of the psyche that is the source of instinctual impulses and demands for immediate satisfaction of primitive needs.