Which of the Following Statements Regarding Product Benefits Is Most

question 46

Multiple Choice

Which of the following statements regarding product benefits is most likely true?

• A)People do not buy benefits,they buy features.
• B)A benefit provides the customer with a personal advantage.
• C)Prospects usually display equal interest in features and benefits.
• D)Product features and benefits are the same but presented differently to consumers.
• E)Salespeople should avoid describing features and focus exclusively on product benefits.

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Definitions:

Coke

A carbon-rich solid material derived from coal used primarily as a fuel in the smelting of iron ore.

Milk

A nutrient-rich liquid food produced by the mammary glands of mammals, commonly consumed by humans.

Perfectly Competitive

Refers to a market structure where many firms sell identical products, entry and exit are easy, and no single firm can influence the market price.

Airbus Industries

A major European multinational aerospace corporation known primarily for designing, manufacturing, and selling commercial aircraft worldwide.