A Major Reason for Using Summary-Confirmation Questions Is to Clarify

question 26

Multiple Choice

A major reason for using summary-confirmation questions is to clarify and confirm:

• A)product benefits
• B)product features
• C)customer buying conditions
• D)customer need perceptions
• E)organizational needs

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Definitions:

Esteem Needs

According to Abraham Maslow's hierarchy of needs, these are the fourth level of human needs, involving respect, self-esteem, status, recognition, and strength.

Definition of Motivation

The psychological process that gives behavior purpose and direction, often seen as why individuals choose to engage in certain actions.

Organizational Objectives

The specific aims or goals that an organization seeks to achieve, which guide its operational and strategic planning.

Frederick Herzberg

A psychologist best known for developing the Motivator-Hygiene Theory, which distinguishes between factors that create job satisfaction and those that prevent dissatisfaction.