A Competitive Strategy Should Give Potential Customers a Good Reason

question 39

True/False

A competitive strategy should give potential customers a good reason to purchase from the SBU instead of its competitors.

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Definitions:

Reality

The state of things as they actually exist, as opposed to an idealistic or notional idea of them.

Secondary Socialization

The process of learning the appropriate behaviors, values, and norms of a smaller section within the larger society, typically outside the family, such as schools and workplaces.

Resocialization

Occurs when powerful socializing agents deliberately cause rapid change in a person’s values, roles, and self-conception, sometimes against a person’s will.

Ancillary Socialization

The supplementary process through which individuals acquire social skills and norms outside of primary familial or educational contexts.