The _____ Concept Holds That Planning and Coordination of the Company's

question 25

Multiple Choice

The _____ concept holds that planning and coordination of the company's activities should revolve around the primary goal of satisfying customer needs in order to attain and sustain a competitive advantage and to achieve company objectives over time.

• A)production-orientation
• B)profit-maximization
• C)the marketing concept
• D)vertical integration

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Definitions:

Operant Conditioning

The procedure of influencing the level of a behavior by the use of positive reinforcement or negative sanctions.

Law Of Effect

A principle stating that responses followed by satisfactory outcomes become more likely to occur, and those followed by unsatisfactory outcomes become less likely.

Successive Approximations

Successive approximations are a method used in behavior therapy where closer and closer steps to a desired behavior are rewarded until the target behavior is achieved.

Skinner Box

A soundproof chamber with a device for delivering food to an animal subject; used in operant conditioning experiments.