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Entry into a market is difficult when strong product differentiation exists among current players.
Q4: Marketers should rely primarily on _ attributes
Q4: Identifying the managerial problem and establishing research
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Q43: What is an opportunity cost? What is
Q52: Which of the following macro trend components
Q62: Discuss some pros and cons of using
Q67: Discuss the value of long-term customer relationships.
Q76: Perceptual positioning:<br>A)requires marketing research.<br>B)has a technical orientation.<br>C)use
Q77: Accounting systems regularly track such aspects as
Q78: Marketing decision-makers seeking to win a particular