In the Context of Organizational Market,"users" Are the People in the Organization

question 12

Multiple Choice

In the context of organizational market,"users" are the people in the organization who:

• A)provide information for evaluating alternative products and suppliers.
• B)control the flow of information to other people in the purchasing process.
• C)often utilize or work with the product or service purchased.
• D)have the authority to make a final purchase decision.

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Definitions:

Stereotypes

Oversimplified, widely held beliefs or generalizations about the characteristics of specific groups of people.

Gender Equality

The state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision making, and the state of valuing different behaviors, aspirations and needs equally, regardless of gender.

Sexual Orientation

Refers to an individual's pattern of emotional, romantic, or sexual attraction to others, based on their gender identity.

Bisexuals

Individuals attracted to both males and females.