Segmentation by Lifestyle Segments Markets on the Basis of Who

question 18

True/False

Segmentation by lifestyle segments markets on the basis of who the consumers are in a demographic sense.

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Definitions:

Individualism-collectivism

A cultural dimension that describes the degree to which people in a society are integrated into groups or consider themselves independent and self-reliant.

Culture

A shared set of beliefs, values, and patterns of behaviour common to a group of people.

Group Decisions

Decisions made collectively by people or members in a group rather than by an individual.