Market Segmentation Is the Process Of

question 4

Multiple Choice

Market segmentation is the process of:

• A)dividing a market into distinct subsets of relatively homogeneous customer groups that differ from others.
• B)positioning the product offering in different geographical areas.
• C)changing customer demands so that they fall into homogeneous subsets.
• D)segregating a market into segments of relatively heterogeneous consumer groups.

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Definitions:

Separation Of Duties

Separation of duties is a key control in internal systems, aimed at reducing the risk of fraud and errors by ensuring that no single individual has control over all aspects of a financial transaction.

Approves Purchases

Refers to the process or authority given to certain individuals or systems to validate and authorize the acquisition of goods or services for a business or organization.

Journal Entries

The basic record-keeping of a company's financial transactions, recorded in the chronological order.

Paid Voucher File

A collection of documents that record and confirm the payments made by a business, often including purchase orders, receipts, and payment advice.