Intensive Distribution Is Useful When a Firm Wants to Differentiate

question 66

True/False

Intensive distribution is useful when a firm wants to differentiate its product on the basis of high quality,prestige,or excellent customer service.

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Definitions:

Demand Curve

A graphical representation showing the relationship between the price of a good and the amount consumers are willing to buy at various prices.

Elasticity Coefficient

A measure that indicates how much the quantity demanded of a good or service changes in response to a change in price.

Average Revenue

The revenue a company receives for selling one unit of a product, or the total revenue divided by the quantity of products sold.

Product Differentiation

A marketing strategy that involves distinguishing a product or service from others in the market to attract a specific target audience.