Target Marketing Is the Process Of

question 40

Multiple Choice

Target marketing is the process of:

• A)segmenting the market.
• B)marketing only to the high usage portion of the market.
• C)changing consumer demand for distinct segments so that it matches target profiles.
• D)deciding which segments to pursue.

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Definitions:

Stereotypes

Commonly accepted yet inflexible and simplistic perceptions or notions about a specific kind of individual or object.

Negative

Characterized by the absence rather than the presence of distinguishing qualities, or expressing denial, refusal, or prohibition.

Salience

Being obvious or standing out.

Stereotype Formation

The process of creating oversimplified and generalized views about groups of people based on limited information.