Which of the Following Is NOT True in the Context

question 46

Multiple Choice

Which of the following is NOT true in the context of today's market?

• A)Population growth in most developed countries has accelerated,creating a number of opportunities for the maturing product-markets.
• B)Social and economic forces have produced customers with more varied and sophisticated needs and tastes.
• C)There is an increasingly important trend toward microsegmentation in which extremely small market segments are targeted.
• D)Many marketing organizations have made it easier to implement sharply focused marketing programs by more sharply targeting their own services.

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Definitions:

Personality

A person’s usual pattern of behavior, feelings, and thoughts across time or across situations.

National Character

The perceived unique collective personality, customs, and traits of the citizens of a nation.

Perceptions

Refers to the process of organizing, identifying, and interpreting sensory information to represent and understand the environment.

Stereotype

A fixed, overgeneralized belief about a particular group or class of people.