Which of the Following Is True About Using Price as a Key

question 21

Multiple Choice

Which of the following is true about using price as a key dimension on positioning a brand?

• A)It is typically not very useful unless price is a key driver of the marketing strategy.
• B)It is the most effective positioning strategy.
• C)It is recommended primarily for services rather than goods.
• D)It is typically very useful if producers of substitute products are doing it.

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Definitions:

1960s

A decade marked by significant social, political, and cultural changes worldwide, including civil rights movements, counterculture, and technological advancements.

Tabula Rasa

A philosophical concept suggesting that individuals are born without built-in mental content, and all knowledge comes from experience and perception.

John Locke

a 17th-century English philosopher and political theorist known for his contributions to liberalism, social contract theory, and the concept of personal identity.

Thomas Hobbes

A 17th-century English philosopher known for his work on political philosophy, particularly his book "Leviathan," positing the foundation of societies and governments.