Which of the Following Steps in the Product Positioning Process

question 57

Multiple Choice

Which of the following steps in the product positioning process concludes the analysis portion of the positioning process and crystallizes the decision about the positioning a brand should hold?

• A)Collecting information from a sample of customers about their perceptions
• B)Identifying the set of determinant attributes that defines the product space
• C)Writing a positioning statement or a value proposition
• D)Considering fit of possible positions with customer needs and segment attractiveness

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Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without any conditioning.

Successive Approximations

A series of gradual steps, each of which is more similar to the final desired response.

Law Of Effect

A principle of behavior psychology proposed by Edward Thorndike suggesting that actions which produce satisfying effects in a given situation become more likely to occur again, while actions producing unpleasant effects become less likely.

Cats

Domesticated felines known for their agility, curiosity, and being common household pets.