A Major Disadvantage of Public Relations Over Other Elements of the Promotional

question 13

Multiple Choice

A major disadvantage of public relations over other elements of the promotional mix is:

• A)its inability to create awareness about products.
• B)the high cost of developing and maintaining a PR department.
• C)the lack of credibility associated with such publicity.
• D)the lack of company control over such publicity.

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Definitions:

Small Business

An independently owned and operated company that is limited in size and in revenue depending on the industry.

Overloaded With Work

A situation where an individual has more tasks to complete than can reasonably be managed within the given time or with the available resources.

Organizational Structure

The system that outlines how activities are directed in order to achieve the goals of an organization, including rules, roles, and responsibilities.

Business Owner

An individual who owns and oversees the operation of a small business or enterprise.