Positioning Statements and Value Propositions Should Create a _____ to Reflect

question 10

Multiple Choice

Positioning statements and value propositions should create a _____ to reflect the basis on which the marketer intends to win sustainable competitive advantage by differentiating the product from others in its competitive space.

• A)multidimensional scale
• B)unique selling proposition
• C)feature list
• D)conjoint measurement

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Definitions:

Transcription

The process by which the DNA sequence in a gene is copied into messenger RNA (mRNA).

DNA Polymerase

Enzyme that carries out DNA replication. Uses a DNA template to assemble a complementary strand of DNA.

Ligase

An enzyme that facilitates the joining of two molecules by forming a new chemical bond, often with the consumption of ATP.

Gyrase

An enzyme that introduces negative supercoils into DNA, which is crucial for DNA replication and transcription, mainly found in bacteria.