The Intangible Nature of Services Makes It Easier for Marketers

question 39

True/False

The intangible nature of services makes it easier for marketers to position them successfully.

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Definitions:

Merchant-Seller

A business entity or individual that sells goods, particularly those involved in wholesale or specialized trade.

Fair Average Quality

A standard indicating that the quality of goods or produce meets the median expectations, usually in commercial transactions.

Restatement Of Torts

A legal treatise published by the American Law Institute summarizing the general principles of common law torts in the United States.

Manufacturing Defects

Flaws or imperfections in a product that arise from the manufacturing process, resulting in the product deviating from its intended design or specifications.