If Shifts in the Market Environment Cause Customers to Reduce

question 32

True/False

If shifts in the market environment cause customers to reduce the importance they attach to a current determinant attribute,marketers may have difficulty repositioning a brand with an intensely perceived position on that attribute.

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Definitions:

Smartphones

Portable electronic devices that combine mobile communication and computing functions.

Infrastructure

The fundamental facilities and systems serving a country, city, or area, including transportation and communication systems, utilities, and public institutions.

Technological Resources

Tools and systems that utilize technology to support various activities, including information access, communication, and operational efficiency.

Financial Viability

The ability of an entity or project to generate sufficient revenue to cover its expenses and achieve long-term sustainability.