Perceptual Positioning Is Different from Physical Positioning as Perceptual Positioning

question 64

Multiple Choice

Perceptual positioning is different from physical positioning as perceptual positioning:

• A)is measured in an objective manner.
• B)is consumer oriented.
• C)has a large number of dimensions.
• D)represents impact of product specifications.

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Definitions:

Definitional Theory

The concept that our knowledge of the meaning of words or phrases comes from our understanding of the definitions associated with them.

Semantic Features

The components of meaning that characterize a word or phrase, distinguishing it from others.

Elementary Concepts

Fundamental ideas or principles that form the basis of a subject or topic.

Ambiguity

The quality of being open to more than one interpretation; an unclear, uncertain, or imprecise condition or character.