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Positron Computers Inc.uses technologies such as braille mirroring,which enables visually impaired individuals to use computers.The company uses this special technology to position the product.Identify the attribute the company is using in this case to position the product.
Elastic Demand
Refers to a situation where the quantity demanded of a good or service significantly changes in response to a change in price.
Inelastic Demand
A situation where the demand for a good or service is not significantly changed by alterations in its price.
Elasticity of Demand
A measure of how much the quantity demanded of a good responds to a change in the price of that good, indicating how sensitive consumers are to price changes.
Price Discrimination
The strategy of selling the same product or service at different prices to different groups of consumers, based on their willingness or ability to pay.
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