Which of the Following Steps in the Product Positioning Process

question 57

Multiple Choice

Which of the following steps in the product positioning process concludes the analysis portion of the positioning process and crystallizes the decision about the positioning a brand should hold?

• A)Collecting information from a sample of customers about their perceptions
• B)Identifying the set of determinant attributes that defines the product space
• C)Writing a positioning statement or a value proposition
• D)Considering fit of possible positions with customer needs and segment attractiveness

---

Definitions:

Seeds

Embryonic plants enclosed in protective outer coverings, capable of developing into a new plant under the right conditions of water, oxygen, and suitable temperature.

Permafrost

Permanently frozen layer of soil and rock occurring beneath the Earth's surface.

Biome

A large naturally occurring community of flora and fauna occupying a major habitat, e.g., forest or tundra.

Arctic Circle

The most northerly of the five major circles of latitude that mark maps of the Earth, defining the boundary of the Arctic region.