Speed,an Automobile Company,has a Broad Product Range That Includes Cars

question 52

Multiple Choice

Speed,an automobile company,has a broad product range that includes cars as well as car accessories.It prioritizes new product and service development and innovation to meet new and changing customer needs and demands and to create new demands.It is constantly on the lookout for new opportunities and ensures that it is the "first mover" in new product and market areas.In the context of the Miles and Snow typology,this accurately exemplifies the _____ strategy.

• A)prospector
• B)defender
• C)endorser
• D)reactor

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