Examlex
A(n ) _____ business attempts to maintain a strong position in its core product market but also seeks to expand into new-usually closely related-product-markets.
Marketing
The process of promoting, selling, and distributing a product or service, including market research and advertising to meet consumer needs.
Maslow's Hierarchy
A psychological theory proposed by Abraham Maslow that categorizes human needs into a five-tier model, from basic (physiological) needs to higher-level (self-actualization) needs.
Needs
Fundamental requirements that individuals or groups must have met in order to function or survive.
Hierarchical
A structure or organization in which entities are ranked one above the other according to status or authority.
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