Profitability as a Percent of Sales and Return on Investment

question 62

Multiple Choice

Profitability as a percent of sales and return on investment are said to be measures of:

• A)effectiveness.
• B)differentiation.
• C)adaptability.
• D)efficiency.

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Definitions:

Pull Strategy

Directing the promotional mix at ultimate consumers to encourage them to ask the retailer for a product.

Marketing Effort

Activities and strategies employed by companies to market their products or services to target consumers effectively.

Sales Management

The process of directing an organization's sales team by developing strategies and managing resources to achieve sales targets.

Direct Selling

A distribution method where products are sold directly to consumers in a non-retail environment, typically through personal sales presentations.