Which of the Following Is a Branding Strategy That Uses

question 73

Multiple Choice

Which of the following is a branding strategy that uses multiple brand names with a single product or service offering?

• A)cobranding
• B)family branding
• C)brand extension
• D)global branding

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Definitions:

Regional Purchasing Offices

Offices located in various geographical regions tasked with buying goods and services for a company, optimizing logistics and reducing costs.

International Trade

The exchange of goods, services, and capital between countries and territories.

Overall Value

The total worth or benefit derived from a product, service, or activity, considering all factors.

Lower Price

A strategy or situation where the cost of goods, services, or commodities is reduced to make them more attractive to buyers.