In Laboratory Test Markets,the Procedure by Which a Consumer Adopts

question 18

Multiple Choice

In laboratory test markets,the procedure by which a consumer adopts a new product includes the steps of awareness,trial and:

• A)special testing.
• B)repeat buying.
• C)field test marketing.
• D)termination.

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Definitions:

Oral Contract

An agreement made through spoken words and not written, which can be legally binding.

Guaranty

A legal commitment by one party to assume responsibility for the debt obligation of a borrower if that borrower defaults.

Enforceable

A legal term referring to a contract or agreement that can be upheld and compelled by law.