Which of the Factors Affecting Customers' Sensitivity to Price Is

question 68

Multiple Choice

Which of the factors affecting customers' sensitivity to price is Duracell emphasizing when it claims in television ads that its batteries last longer than its competitors'?

• A)Sunk-investment effect
• B)Unique-value effect
• C)Inventory effect
• D)Shared-cost effect

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Definitions:

Contract Language

The specific wording used within a contract that precisely defines the obligations, rights, and terms between the parties involved.

Ambiguous Arbitrators

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The act of explaining or determining the meaning of something, often relating to text, speech, signs, or actions.

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An independent official appointed to investigate individuals' complaints against maladministration, especially that of public authorities.