Firms Can Assess Coverage by Measuring How Often Customers in a Territory

question 67

True/False

Firms can assess coverage by measuring how often customers in a territory are called on by company or distributor salespeople and by the time required to fill and deliver an order.

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Definitions:

Continually Inhabited

Describes a place that has had an unbroken presence of inhabitants or a consistent human settlement over a long period of time.

Great Plaza

A large open space in ancient Mesoamerican cities, often the center of political, religious, and social activities.

Tikal

Tikal is an ancient Mayan city located in modern-day Guatemala, known for its impressive ruins, including towering pyramids and temples, and its significance in Mayan history and culture.

Dwelling Sites

Locations or places where people live; these can range from temporary shelters to permanent homes.