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Describe the three step process uses to design the promotion mix.
Discrimination
Unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.
Ethnic Identity
A person's sense of belonging to a particular ethnic group, including the customs, culture, and language associated with that group.
Race
A categorization of humans based on physical and biological characteristics, often influencing social interactions and identities.
Métis Construction Worker
A construction worker of mixed Indigenous and European ancestry, recognizing the unique cultural and historical backgrounds of Métis people.
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