Any Paid Form of Non-Personal Presentation and Promotion of Ideas,goods,or

question 73

Multiple Choice

Any paid form of non-personal presentation and promotion of ideas,goods,or services by an identified sponsor is called:

• A)sales promotion.
• B)direct selling.
• C)labeling.
• D)advertising.

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Definitions:

Peripheral Route

A persuasion method that involves indirect cues like attractiveness or celebrity endorsement to influence attitudes or behaviors, rather than direct, logical arguments.

Implicit Route

This key term does not refer to a widely recognized concept in psychology or cognitive science. NO.

Central Route

A method of persuasion that involves deeply processing the content of the message, leading to lasting attitude change.

Cognitive Dissonance

A state of mental discomfort occurring when a person holds conflicting beliefs, attitudes, or values, leading to motivation to reduce the dissonance.