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Explain the two types of after tests used to measure advertising?
Service Department Expenses
Costs incurred by support departments within an organization, like HR and maintenance, which do not directly contribute to revenue but are necessary for operations.
Budget Performance Report
A financial report that compares actual financial results to the budgeted amounts for a specific period to assess performance.
Significant Variances
Large or meaningful differences between planned and actual figures in budgeting or accounting, requiring investigation.
Over Budget
Over budget refers to a situation where actual spending exceeds the planned or allocated amount for a particular budget category.
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