A Movie Producer Screened Trailers of His Upcoming Movie on Search

question 9

Multiple Choice

A movie producer screened trailers of his upcoming movie on search engine results pages,banner ads,and blogs.Which of the following stages in the customer experience process was the movie producer engaging in?

• A)Customer insight
• B)Product promotion and brand building
• C)Transaction
• D)Product return or disposal

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Definitions:

Afferent Nerves

Also called sensory nerves; nerves that carry information about the external environment to the brain and spinal cord via sensory receptors.

Electrochemical Messages

The method by which neurons communicate with each other, involving electrical signals and chemical neurotransmitter substances.

Olfactory

This term relates to the sense of smell.

Efferent

Nerve fibers that convey impulses away from the central nervous system to effectors (muscles or glands), initiating action or movement.