Which of the Following Elements of Marketing Strategy Is Associated

question 30

Multiple Choice

Which of the following elements of marketing strategy is associated with having sufficient manufacturing capacity to pursue a mass-market strategy on a national basis?

• A)Broad product line
• B)High product quality
• C)Large entry scale
• D)Unique positioning

---

Definitions:

Dispositional Attributions

The inclination to assign the cause of a behavior or event to an individual's innate characteristics rather than to external factors.

Foot-In-The-Door Phenomenon

The tendency for people to agree to a large request after first agreeing to a small one.

Cognitive Dissonance

The psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes.

Fundamental Attribution Error

A cognitive bias that involves overemphasizing personality traits and underestimating situational factors when explaining other people's behavior.